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MOXIE GIRLZ - LAUNCH CAMPAIGN
MGA Entertainment called on Lori Precious working alongside writer Norma Grove and the Wild Canary Kid team to help them define and launch the Moxie Girlz brand this summer. We worked in conjuction with the product development & marketing team from concept to post production to create something that would really do Moxie justice. It needed to look, sound & feel new and different. A sales lift of over 500% after the first commercials aired suggests we succeeded! Check out some spots from our campaign.
BRANDING VIDEO: Tell the story of Moxie, communicate the emotion and core values, show some product, generate excitement, do it in a minute. “This one gives me goosebumps when I see & hear what Moxie stands for” said the first Mom we tested it on. Mission accomplished!
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ARTITUDE: Moxie Girlz Artitude products enjoyed a sales lift of more than 500% after this went on air. This is what happens when you build a creative team with experience and talent, who also know how to listen!
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JAMMAZ: Moxie Girlz just wanna have fun!
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MAGIC HAIR: Hair play gets Moxiefied!
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